Some call me a “scrappy perfectionist.” Others say I’m “creative but focused.” My mom says I “work too hard.”

Since I was 14, I’ve known I was meant to do marketing. It’s the perfect blend of psychology, creativity, and science!

After studying Communications and Consumer Psychology at UPenn, I moved to Tel Aviv for the tech, innovation, and food.

I grew content, social, and brand at Lemonade, Israel’s fastest-growing startup, before leading the marketing team at Healthee.

I love creating out-of-the-box marketing from scratch. I’m obsessed with data, never rely on competitors for inspiration, and am a sucker for punchy writing with good grammar.

When I’m not brainstorming, you can find me exploring new restaurants, reading about human behavior, or hanging with my favorite people and my dog, Mochi.